Behavioral Science Task Force
The Behavioral Science Task Force closely partners with funded studies to provide support and guidance on behavioral science aspects, review study protocols to ensure effective integration of behavioral science and consumer marketing principles and develop a framework to enhance engagement and adherence in FIM interventions. They also participate in developing a webinar series on behavioral science engagement strategies and marketing approaches, compiling the content into a handbook for FIM researchers, and create checklists for each touchpoint, including a customized protocol review form for the task force.
Kevin Volpp, MD
Cait Lamberton
Jessica Cohen
Shawn Dennis
Kelly L. Haws
Marissa King
Elizabeth Linos
Punam Keller
Julio Sevilla
Justin R. Sydnor
Peggy Liu
Joe Redden
Health Care by Food Behavioral Science
Webinar Series
This series is designed to support researchers by exploring how behavioral science and marketing strategies can be integrated into Food Is Medicine research. To introduce the series, we invite you to watch our opening webinar, featuring task force chairs Dr. Kevin Volpp and Dr. Cait Lamberton, who provide an overview of the Health Care by Food initiative and the series’ goals and areas of focus.
Upcoming Webinars:
We're honored to feature a dynamic lineup of experts in behavioral science and marketing. Please register for the full series to receive updates and access to all upcoming LIVE webinars.
Webinar Schedule
| Date/Time | Topic | Speaker/Host |
|---|---|---|
| 2025 | ||
| April (recorded) | Introduction: Why Behavioral Science Matters for Health Care by Food (Video) |
Kevin Volpp, MD, PhD, FAHA Cait Lamberton, PhD, MBA |
|
May 6 3:30 – 4: 30 pm ET |
Deciding Between "Program Evaluation" and "Mechanisms Study" |
Justin R. Sydnor, PhD |
| June 3 3:30 – 4: 30 pm ET |
Behavioral science for recruitment and retention of study participants |
Elizabeth Linos, PhD |
| July 1 3:30 – 4: 30 pm ET |
Introducing the Be-Sci TIP: Quick-Turn Testing for Stronger Interventions
Intervention design often, and rightly, focuses on program nuts-and-bolts - the problem to be solved, the information to be delivered, and the outcomes to be captured. But many apparently minor decisions about a project, including its branding, the manner in which instructions or prompts are delivered, our incentive format, structure or size, or minor changes in measure wording can have profound effects on study success. The Behavioral Science Tactical Insights Platform is being developed to help researchers gain insights to guide these types of intervention design decisions, rapidly and at low cost. In this webinar, we'll introduce the Be-Sci TIP and walk through some examples of the way it might be used. We'll also invite researchers to share tactical questions they may currently face, which can be considered for some of our first TIP projects. |
Cait Lamberton, PhD, MBA |
| September 2 3:30 – 4: 30 pm ET |
Branding Your Program/Intervention: Why and How | Kevin L. Keller, PhD, MBA Punam Keller, PhD, MBA |
| September 15 3:30 - 4:30 pm ET |
Marketing Insights about Food and Food Consumption | Pierre Chandon, PhD Julio Sevilla, PhD, MBA |
| October 7 3:30 – 4: 30 pm ET |
Policies related to health/food interventions | Peggy J Liu, PhD Kelly L. Haws, PhD, MBA |
| November 4 3:30 – 4: 30 pm ET |
Human Story Adoption: Food and Health | Shawn Dennis |
| 2026 | ||
| Jan 6 3:30 – 4: 30 pm ET |
Network and Peer Effects in Health Behaviors | Marissa King, PhD |
| Feb 3 3:30 – 4: 30 pm ET |
Adaptation, Satiety and Long-Term Behavior Change | Joe Redden, PhD, MBA |
| March 3 3:30 – 4: 30 pm ET |
Mechanisms of Achieving Sustained Behavior Change | Kevin Volpp, MD, PhD, FAHA |